Sales Development Representative CV in London: tailor it to the job

London offers Sales Development Representative openings across finance, consulting and tech. Each employer words its postings differently, so one generic CV won’t do. Tailor yours to the posting and the local conventions (two pages).

Sales Development Representative hiring in London

Local employers span finance, consulting and tech. If you have experience in these sectors, say so clearly, for example by naming the industry in your summary and showing results with Outbound prospecting, Cold email and Lead qualification. Never claim experience you don’t have.

CV conventions in United Kingdom

• Typical length: two pages.
• Local note: UK CVs usually omit a photo and personal details, and often open with a short personal profile.

The Sales Development Representative signals that earn a second look

In sales and customer success hiring, the first read is fast. These are the things that matter most:

• quota attainment, deal size, pipeline numbers — near the top, not buried
• the sales motion that matches the posting (enterprise, SMB, outbound, inbound)
• CRM and sales tooling from the posting

Keywords hiring teams look for in a Sales Development Representative CV

Applicant tracking systems and recruiters search for specific terms. For Sales Development Representative roles these come up most often — include them only where they are true for you:

Before and after: how a Sales Development Representative-style bullet improves

Illustrative example. Numbers like these should always come from your own real results — useful metrics for this field include quota %, ARR/revenue, deal size, win rate, pipeline created, retention.

How to tailor your Sales Development Representative CV in three steps

1. Mark the must-haves. Read the posting and highlight the tools, skills, and responsibilities it repeats or labels “required”.
2. Match them to your real experience. For each must-have, find the place in your history where you actually did it, and move that evidence to the top — using the posting’s wording where it is honest.
3. Cut what doesn’t help. Shorten or remove bullets that don’t support this particular job. Two strong, relevant lines beat six generic ones.

That’s exactly what renewed.cv automates: it extracts the requirements, rewrites your real experience around them, fact-checks the result against your original, and shows you a before/after match score.

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Other roles in London

Frequently asked questions